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©2005 Dirt Road Magazine
Dirt Road Magazine Logo

On Line Media Kit


Welcome to the largest and most popular
Jeep® site on the Internet!

Why advertise at Dirt Road Magazine?
  • Tight Demographics - Everyone who visits our site owns at least one Jeep - or wants to!

  • Targeted Banner Ads - Dirt Road Magazine offers targeted banner ads on DirtRoadMagazine.com, JeepBoard.com, & JeepAds.com. Please e-mail us for more information.

  • Static Banner Ads - Unlike other sites, Dirt Road Magazine does not generally use "rotating" banner ads. This gives your ad maximum exposure.

  • Extremely Affordable Rates - We have ad plans to fit any budget.

  • Flexible Advertising - We won't limit you to 2-, 4-, or even 16-color ads, and we offer sizes to fit any need.

  • Exposure - With over 3 Million subscribers last year and growing, we can make sure your ad gets seen!

  • Longevity - Unlike other sites that seem to disappear after only a few months, Dirt Road Magazine has been available to readers for almost NINE years!

  • Need More Convincing? - Browse our Letters To The Editor to see what our readers are saying about us!


 Circulation & Statistics:

 Rate Base:  3,900,000
 Current Circulation:  3,968,795 (2004)
 Annual Growth:  1289% (2003 to 2004)
 Number of Hits:  2,143,049 - 1997
 9,397,897 - 1998
 36,189,273 - 1999
 52,984,579 - 2000
 69,856,585 - 2001
 83,138,719 - 2002
 112,195,765 - 2003
 146,551,788 - 2004
 Data Transfer:  472.76 Gigabytes
 Current Issue:
  Next Issue:
 May 2005
 July 2005
 Physical Characteristics:  892 Pages
 12,529 Files
 362.29 Megabytes
 Publication Frequency:  Bi-Monthly
 Cover Price:  N/C
 Basic Subscription Rate:  N/C


 Demographics:

 Age Group:
 < 18
 18-25
 26-35
 36-55
 56 >
 
 8%
 25%
 34%
 31%
 2%

 Gender:
 Female
 Male
 
 9%
 91%

 Plan to attend 2005 Camp Jeep:
 Yes
 No
 
 25%
 75%

 Readers who own a Jeep:
 Yes
 Not Yet
 
 99%
 1%

 Jeep Vehicles Per Owner:
 Single
 Multiple
 
 72%
 28%


 Mechanical Requirements:

 Unit:
 Physical Size
 Maximum Storage
 Banner:
 468x60 Pixels
 20KB
 Graphic:
 100² to 320² Pixels
 65KB
 Mini Banner:
 100x60 Pixels
 10KB


E-mail us for an individual quote.  Ad placement will determined by Dirt Road Magazine.  Specific ad placement may be available upon request.  Dirt Road Magazine reserves the right to limit the size and quantity of advertisements received. Prices subject to change without notice.



 Contact Information:

    Dirt Road Magazine
    PO Box 1121
    Palmer Lake, CO  80133
    719/659-7900 - Voice
    240/250-3209 - FAX

Mac McAuley, President - mac@dirtroadmagazine.com

Jacqueline Larsen, Advertising Director - jacqie@dirtroadmagazine.com

General Information - info@dirtroadmagazine.com

Comments, suggestions - comments@dirtroadmagazine.com

To place an ad, please contact: Jacqueline Larsen